Let’s start with the definition of what the abbreviation, SEO stands for, Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial and natural search results on search engines. There are so many strategies and techniques to apply when it comes to online marketing and SEO, the information and possibilities are endless.
When it comes to techniques, the very best thing you can do for your SEO campaign is to apply White Hat SEO. This includes using keywords that are relevant to the services you provide, obtaining natural links that will improve the overall popularity of your website and further more, writing applicable content that is suited to your website. Applying these techniques will enable your website to be more visible to users that are specifically looking for your product or service.
If you are wondering whether it is absolutely necessary to have an SEO campaign or not, the answer is YES! If you want your business to be found on the first page of Google when your potential clients are searching for your services, you want to be right at the top of that search engine, every time. There are an estimated 694,000 searches conducted on Google every second, and every second that you are not indexed online, you are missing out on 100’s, if not 1000’s op opportunities for people to visit your site, read about the services or products you provide and possibly even purchasing.
SEO is a time consuming process and without the time and effort that needs to be put in, you wont see results over night. Getting ranked or found on the first page of Google will take time but it is time and money well spent. SEO is a long term investment, and one that your business will definitely benefit from in the long run.