Did you know, there’s competition lurking at every corner ready to snatch up YOUR potential customers. This can impact your success as a brand, so you need to be thinking about how you can set yourself apart from the competition.
A website is one of the easiest ways to reach an audience. But is yours getting the attention it deserves? If the answer is no, why not? And more importantly, how can you change things up to make sure it’s getting the attention it should?
Here’s 5 ways in which you can make your website more attractive:
When people visit a website, a logo is one of the first things they’ll suss out. As an element that lives everywhere - on your website, social media pages, marketing material, in your email signature and on invoices or quotes - a logo can really make or break a brand.
Captivating a users’ attention with a good, quality logo that best represents your brand not only improves how people perceive and interact with your brand, but also contributes to your overall online presence.
Overdone websites are distasteful. You want to convey the right message and attract the right audience. Striking the perfect balance between text and visuals will make your site more attractive and will help make for a better converting website.
Your colour scheme is your signature, using colours that complement one another will add to the visual value of the website.
They should tie in with your logo, be a clear representation of your brand and shouldn’t be visually overpowering. Using the wrong colour combination can detract from your brand message.
Easy to read fonts
The user experience is as important as the information you wish to put forth. Fonts are one part of the design that expresses your personality. And often, not much thought goes into it.
Fonts should first and foremost be readable. Fancy fonts, although “pretty” are not always ideal to use on a website.
Secondly, when using more than one font, try ones that best complement one another or ones that belong to the same font family.
People won’t bother reading all the information on your website, they’re prone to skim. How you use fonts is just as important - making certain words bold, capitalised or italic will help draw attention to important pieces of information.
Good quality graphics
The use of good quality graphics cannot be emphasized enough.
Here’s how to use images and videos the right way on your website: