If you’re running a business; big or small, reality is, regardless of how hard you try, it just won’t be possible for you to satisfy each and every client. While good service and great feedback may be what you ultimately aim for, you have to take the bad with the good.
Reviews have become a common way in which customers either express their appreciation for good service or a means to complain and notify society of how terrible your product or service was. Lets be honest, reading words such as “horrible”, “worst” “unsatisfactory” or “I wouldn’t recommend them” is not particularly how you wish to be perceived by potential clients. There’s two sides to every coin, while it may be possible that you’re at fault, and despite society conditioning us to believe that the customer is never wrong, there is a big possibility that the customer may very well be wrong.
Getting reviewed can be scary and there’s a REAL fear of how damaging it can be to your business’ reputation. Thanks to a multitude of platforms like Google, Facebook and Hellopeter, the fate of the feedback you receive is left in the hands of those who choose to review your product or service.
As South Africa’s leading Design Company, we have the highest amount of reviews on Google, 224 reviews to be exact. Your customers matter, and so does their feedback. While good reviews counts in your business’ favour, it is easier to get a bad review than it is to get a good one. Having said that, the fear of negative feedback should not be a crutch holding you back from getting insight from clients. You should be ASKING FOR REVIEWS, and here’s why:
Honesty and transparency can help you improve
Getting honest input from your clients can help you identify potential problems and find possible solutions that will help better your product and service offering. This will benefit your business in the long-run.
Shows you’re open to criticism
No one likes to be criticized, and criticism in business is a particularly hard pill to swallow as people aren’t aware of all the behind the scenes work you and your team put into your product or service. When you show that you welcome feedback, both good and bad, it helps strengthen your brand.
It's good for your SEO
While Google takes many factors into account when it comes to rankings, reviews will help contribute to and boost your positioning in search engines.
Adds to your credibility
People tend to seek out feedback before they make use of a product or service. If your business doesn’t have any reviews for you to be judged by, potential clients will more than likely seek assist elsewhere. This in itself, has proven to show just how much reviews matter and how it can help your brand.
It will increase sales
Sales and credibility goes hand in hand. People will buy from businesses who are credible and part of their buying decision lies in what the feedback has been from those who have used your product or service.
In saying that, soliciting reviews the wrong way will have a negative impact on your brand, and ultimately your sales. Having friends and family members review your product or service online is a tactic that has little to no benefit to your business.
When asking for reviews, it is important to help your clients understand WHY you are requesting a review. Clearly outlining that you’re potentially looking to better your product or service offering will aid in getting honest feedback.